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The Assurance Desk

Which websites did AI cite on ISO certification?

Our October snapshot shows which websites appeared in answers to selected UK questions about ISO certification.

Certbetter appeared in the most answers in our ISO certification snapshot, followed by BSI. They were cited in 6 and 5 of the 19 recorded answers to selected UK buyer questions on 10 October 2026.

Which websites appeared most often?

The 19 answers contained 134 recorded links from 80 websites. Certbodies and Hael each appeared in 4 answers. UKAS appeared in 3.

The chart counts a website once per answer, even when an answer links to it several times. The counts do not rate the organisation or endorse its services.

Websites appearing in the most recorded answers

Answers containing a link to the website

  • certbetter.com 6 of 19
  • bsigroup.com 5 of 19
  • certbodies.co.uk 4 of 19
  • hael.ai 4 of 19
  • acato.co.uk 3 of 19
  • applytosupply.digitalmarketplace.service.gov.uk 3 of 19
  • oneclickcomply.com 3 of 19
  • tuv-nord.com 3 of 19
  • ukas.com 3 of 19
  • amtivo.com 2 of 19
Chart values
Websites appearing in the most recorded answers
MeasureAnswers containing a link to the website
certbetter.com6 of 19
bsigroup.com5 of 19
certbodies.co.uk4 of 19
hael.ai4 of 19
acato.co.uk3 of 19
applytosupply.digitalmarketplace.service.gov.uk3 of 19
oneclickcomply.com3 of 19
tuv-nord.com3 of 19
ukas.com3 of 19
amtivo.com2 of 19
Selected UK buyer questions, 10 October 2026. Each website counts once per answer, out of 19 recorded answers. Equal counts are tied. This is a citation count, not a rating of the organisation.

Most questions concerned ISO 42001

The set focused on preparing for ISO 42001, finding a certification body, costs and accreditation. It also asked how to check whether an ISO certificate is genuine.

This is not a broad cyber security sample. The panel has no dedicated questions about ISO 27001, SOC 2, Cyber Essentials or ransomware.

Examples from the question set
Question askedRecorded answersRecorded links
can the same company prepare us for iso 42001 and certify us315
how do i check an iso certificate is genuine324
which certification bodies are accredited to certify iso 42001 in the uk329

How we counted, and what is missing

We recorded answers to 7 selected questions. The services were Gemini 2.5 Flash, Google AI Mode and Google AI Overviews. All are Google services.

Gemini used a search-enabled API, a software connection. The other services used our search-results collector. Gemini and AI Mode covered every question. AI Overviews coverage was incomplete, so missing records remain unknown.

Link totals include repeats within answers. Website counts use the address’s host name, with www. removed and subdomains kept separate. UK describes the questions, not a verified human browsing location for the API.

This single snapshot cannot show a trend, market share or which service gives better answers. It does not assess the accuracy of the answers.

Check the certificate behind the answer

UKAS CertCheck lets you verify claims of UKAS accredited certification. It is free and publicly accessible. Its database covers accredited management system certifications.

A free account also lets you set alerts for changes in the accredited status of certifications you track.

Use the certificate guide below for the next steps. A mention in an AI answer is a starting point for that check.

UKAS CertCheck is a free-to-use and publicly accessible tool

Explore the data

Download the dataset or open the cited links in a spreadsheet.

Read next

Sources

  1. The Assurance Desk: AI answers on iso certification on 10 October 2026, measured 10 October 2026 (data file), checked 13 October 2026
  2. UKAS, CertCheck, UKAS, checked 13 October 2026

This is an independent editorial guide, not legal advice.